People
Research, behaviour and psychology. Understanding what people actually need, not just what they say.
Open to collaborations & pilots
Designing systems for people.
I'm Tayanee, a multidisciplinary designer working where three questions meet: does it feel right, does it make sense, and does it pay off?
Focus
Three lenses, one practice.
Every system is ultimately about people, the incentives around them and the stories that move them. That's where I work.
Systems
Service blueprints, journeys and feedback loops. Seeing how the parts connect.
Direction
Art direction, brand and strategy. Giving the system a point of view people can feel and follow.
Background
A generalist by design.
I never got to connect business, design, marketing and building in a single role, so I learned them side by side.
Design
Visual and interaction design: the craft of making things clear, usable and beautiful.
CraftPerformance marketing
Funnels, experiments and data. Learning what makes people act and how to measure it.
GrowthUX & service design
Bringing it together: designing end-to-end experiences across touchpoints, teams and incentives.
SystemsBuilding with AI
Prototyping fast with AI tools to test ideas in the real world, not just in Figma.
ExploringNow
Running small experimental pilots.
I'm between full-time roles and using that space on purpose: small pilots to learn how the whole loop fits together, from idea to people to revenue.
- Business Is it worth doing?
- Design Does it work for people?
- Marketing Does anyone care?
- Building Can I ship it?
- AI How fast can I learn?
Principles
How I like to work.
Connect the dots
The best insights live between disciplines: psychology, economics, culture and code.
Learn by shipping
Small, real experiments beat big, perfect plans.
Aesthetics are functional
Taste and visual culture shape how a system is understood, trusted and marketed.
Focus over everything
Curiosity is the fuel; direction is the steering wheel.
Contact
Let's build something human.
Have a messy system, a pilot idea or a brand that needs direction? I'd love to hear about it.